Award-Winning Director Harry Deadman Signs with Florence

Global creative studio, Florence, has signed award-winning director and still photographer Harry Deadman to its roster of talent in the US. Showcasing work that is sunny, absurdist, and bathed in vivid colors, Deadman imparts his audacious and stylised dream worlds across music videos, branded films, and PSAs.

Hailing from Australia and based in London, Deadman is noted for his bold color palettes, fantastical art direction, and his creative license with graphic patterns and scale. Deadman’s innovative work takes us into a realm of grown-up make-believe, where innocence and play collide with absurdist scenarios, surreal situations, and a quirky, maximal approach to creating unforgettable visuals. His films utilise live-action, mixed media, and VFX to create story worlds that are uncanny and transporting.

Best known as a music video director, Deadman studied music in his youth in Adelaide, Australia. He produced electronic music and hoped to pursue a career as a musician, but he soon found he was better suited to filming musicians than being one. Making music videos enabled him to remain connected to the music scene while discovering where his creative talents truly lie. Deadman has gone on to helm videos for artists like Two Another, Skylar, E^st, Finn Askew, Golden Vessel, Selbor, and Chinatown Slalom. On the branded side, his clients include Hendrick’s Gin and Kodak, and he’s directed fashion films for Labrum London.

Deadman’s work has garnered global recognition, including a win for Best Comedy Music Video at the International Music Video Awards (2021) for Selbor’s “Your Love.” He was a finalist for Best Music Video at the Stockholm Independent Film Festival and the J Awards, which celebrates achievement in the Australian music industry. In addition, his work has screened at the International Micro Short Film Festival, the Silver Screen Festival, and the Atlanta Film Festival. His still photography has been included in the official selection of Portrait of Britain, a publication of the British Journal of Photography.

“I’ve been directing independently for a long time, but when I met the team at Florence and saw the films they were producing, it was clear they’re a studio that’s adventurous and open-minded enough to take on my brand of weird!” says Deadman. “Their inclusive culture, collaborative ethos, and intriguing client list sealed the deal. I can’t wait to get to work!”

“We could not be more excited to include Harry on our roster,” says founder Jerad Anderson. “It’s clear to anyone who’s seen his work that Harry has a style that’s uniquely his own. His films are always fresh and surprising, and yet unmistakably born from the imagination of a singular mind and talent. We look forward to working with Harry and seeing what universe he dreams up next.”

Florence is a culture-driven creative studio in Los Angeles, California. With a focus on representation, they employ a collective of talent with a diversity of experiences and perspectives. Whether it’s an ad agency, artist, brand, or entertainment partner, FLORENCE collaborates with those who share a passion for making a positive impact on culture.

Florence Image is a new division of Florence. Image’s purview encompasses still imagery, photography, events, book publishing, and other artistic endeavors that may not fit into a traditional box. Image builds upon Florence’s founding vision to manifest a progressive culture where creativity thrives and diverse perspectives are valued.