A&W Wants to Make Chicken Tender Lovin’ Not Chicken Sandwich War in New Campaign

A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting from yesterday, chicken tender fanatics can enter to win one of several 'Tender Lovin’' products via A&W’s Instagram, Facebook and Twitter accounts, or by submitting an entry form on the website. The sweepstakes ends on 17th February, with official rules available here.

Up for grabs is a Hand-Breaded Chicken Tender Body Pillow - an oversized piece of literal comfort food that makes a perfectly plush companion for those spending Valentine’s Day without a sweetheart to snuggle up with.

There’s even a tin of mouth-watering Tender Lovin’ Lip Balm made with real A&W fryer oil that tastes just like a fresh basket of Hand-Breaded Chicken Tenders. Guaranteed to keep your lips kissably smooth and put your Valentine in the mood for some hot...steamy...A&W.

All those bighearted vibes are commemorated in a Psychedelic Anti-Chicken Sandwich War Poster made to inspire everyone to put down their buns and spread a little Tender Lovin’.

After all, Valentine’s Day or not, what the world needs right now clearly isn’t another overhyped sandwich. What the world needs now is love. Sweet, Hand-Breaded Chicken Tender love.