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A&W Restaurants Taps the New Ryan Reynolds for National Root Beer Float Day Ad

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Hollywood's freshest face lends his talents to the Cornett campaign supporting disabled American veterans

A&W Restaurants Taps the New Ryan Reynolds for National Root Beer Float Day Ad

A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion.

This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6th (National Root Beer Float Day) for a FREE root beer float. No purchase necessary - just a suggested donation to Disabled American Veterans.

“This is our signature promotion,” said Liz Bazner, senior director of marketing at A&W. “We think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet.”

The campaign is a first for Ryan who until now has only lent his creative abilities to personal projects and a full-time career in the media industry.

“To be honest we were kind of shocked when he agreed to do it,” added Liz. “It really is true that you miss 100% of the shots you don’t take.”

“I don’t want to sound like an out-of-touch Hollywood egomaniac,” said Ryan Reynolds, “but my name commands a lot of attention. I'm just glad I could help put some of that attention where it really belongs - on A&W's phenomenal root beer floats and the amazing work of the Disabled American Veterans charity."

Follow Ryan Reynolds on Twitter to see more spots as they debut.

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CORNETT

Executive Creative Director: Whit Hiler

Associate Creative Director: Randy Steward

Senior Copywriter: Coleman Larkin

Associate Art Director: Sarah Vaughan

Sr. Digital Engagement Manager: Robert Baker

Jr. Digital Designer: Jacob McDaniel

Senior Account Executive: Danielle Havrilesko

Account Coordinator: Audrey Moeglin

PARTNERS

Video Producer / Director: John Buckman

Talent: Ryan G. Reynolds

Gaffer: George Nathan Noe

Swing: Spencer Wadlington

Sound: Callaway Stivers

CLIENT

A&W Restaurants, Sr Director of Marketing: Liz Bazner

A&W Restaurants, Brand Manager: Samantha Jackson

A&W Restaurants, A&W Digital Manager: Spencer Barrett

A&W Restaurants, Content Marketing Specialist: Hannah Sither

Genres: Dialogue, Comedy, People

Categories: Retail and Restaurants , Restaurants

Cornett, Wed, 27 Jul 2022 09:05:59 GMT