Avoid Onion Eyes with Lowes Foods 'Choptober'... in July

Walrus has launched ‘Choptober’…in July. It’s the first in a series of humorous campaigns highlighting unique in-store offerings of the North Carolina-based grocery chain Lowes Foods. Choptober centers around ‘Pick and Prep’, a station within Lowes stores where shoppers can bring their produce and have it sliced, diced, minced, seeded, etc. while they shop. The campaign consists of TV, Video, Social, Display, Search, Out of Home, In-Store and Digital Audio and will run for six weeks this summer. The centerpiece is a spot that parodies low-budget personal injury lawyer commercials. An attorney urges people who've been harmed in food prep accidents, such as ‘carrot fingers’ and ‘grate and scrape’, to go to Lowes to have their produce prepared in the future. The phone number in the ad will ring through to an actual hotline where people can select options to identify the produce that injured them. 

A series of OOH and in-store ads also grace the campaign, playing off the various things you can have chopped, diced, sliced, and of course, can then go off and dip in hummus.  

Walrus handled all creative and media for the campaign.

“Lowes Foods really really loves what they do - maybe to the point of obsession,” said Deacon Webster, Walrus’s CCO. “ In naming the event, we took some inspiration from the old Crazy Eddie ads back in the 80’s where he would do the President’s Day Sale in August."