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Avoid Embarrassing Parents with Australia Post

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GPY&R and Plaza Films launch ‘Declare Your Independence’ for Keypass Proof of Age Card

Avoid Embarrassing Parents with Australia Post

Australia Post has launched a new campaign, via GPY&R Melbourne, across TV, digital, social and in-store to promote a range of products for teenagers. 

Created by GPY&R and directed by Plaza Films' Paul Middleditch, the two TVCs are the first of their type from Australia Post to target young adults in the company's 200 year history.  

As every teenager knows, there’s nothing more embarrassing than your own mum or dad. Thankfully, Australia Post's Keypass Proof of Age Card and Load&Go Reloadable Visa Prepaid Card give teenagers a fighting chance to be more independent from their folks, and they give parents peace of mind knowing their kids’ transition to independence is made easier with Australia Post. 


Megan Hair, Marketing and Communications Manager at Australia Post, said “This is a new and exciting campaign for Australia Post. It is the first time we have targeted the youth segment and we think the TV commercials GPY&R have created and developed will appeal not only to youth but also to parents. We are very excited and looking forward to a positive customer response from this campaign.” 



Credits


Bob Hooper: Executive Manager; Sales, Marketing and Channels

Megan Hair: Manager, Marketing and Communications

Joshua McLean: Senior Marketing Manager


Agency: GPY&R Melbourne

Chief Creative Officer: Ben Coulson

Managing Partner: Matt Farrugia 

Creative Director: Evan Roberts

Copywriter: Psembi Kinstan

Art Director: Joe Sibley

Senior Planner: Warren Davies

Senior Producer: Luisa Peters

Account Director: Anna Austin

Senior Account Manager: Cathryn Reed

Tech Lead: Brett Harris

Digital Producer: Azba Shakoor

Designer: Jess Ramsey

Designer: Jack Kuzior


Production company: Plaza Films

Director: Paul Middleditch

Producer: Peter Masterton

Editor: Peter Whitmore

Post Production: The Editors

Sound production: Sound Reservoir


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Categories: Bathroom

lbbonline.com, Fri, 31 Jan 2014 16:40:32 GMT