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Avoid DIY Mishaps with Lowe's



BBDO New York creates three comedic spots for U.S. home improvement brand

Avoid DIY Mishaps with Lowe's

Lowe’s is a yearlong supporter of sports, beginning with their sponsorship of the NCAA Men’s Basketball Tournament kicking off mid-March. This Spring, the brand is upping its efforts among men with three new TV spots that showcase just how helpful Lowe’s can be to those young male DIYers just starting out. The spots suggest that “no matter where you are in your project, you can always come to Lowe’s for help”.

The work is part of Lowe’s ongoing “Never Stop Improving” campaign and was created by BBDO New York.


Agency: BBDO New York

Client: Lowe's

Spot: “Ceiling Fan,” “Bathroom Tile,” and “Bench Swing”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Lauren Connolly

Executive Creative Director: Tim Bayne

ACD/Copywriter: Dan Kelly

ACD/Art Director: Todd Rone Parker

Executive Producer: Kevin Wilson

Producer: Theresa Reyes

Producer: Whitney Collins


Senior Account Director: Jim Reath

Account Director: Neil Onsdorff

Account Manager: Shippey Lewallen

Account Executive: Madeline Wheelock

Business Affairs Manager: Paul Cisco


Production Company: Biscuit

Director: Mike Maguire  

Producer: Rick Jarjoura


Editorial Company: Cutting Room

Editor: Chuck Willis

Producer: Eytan Gutman


Sound Design: Barking Owl

Sound Designer: Michael Anastasi

Producer: Whitney Fromholtz

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Genres: Comedy

Categories: Home Appliances, Decorating

BBDO New York, Tue, 04 Mar 2014 14:23:30 GMT