Aviva Investors has chosen McCann Enterprise as its lead global strategic and creative agency following a six-way competitive pitch.
McCann Enterprise, the centre of excellence for corporate brand and business-to-business (B2B) communications within McCann Worldgroup, won the account from the incumbent. Work will be run out of McCann Enterprise’s London office.
With an immediate focus on the strategic positioning of the brand, activity will kick off in Q4 2018, with positioning and campaign work being developed across a range of Aviva Investors’ propositions throughout 2019.
Stephen Meade, CEO of McCann Enterprise, said: “We are thrilled to be partnering with Aviva Investors, a brand whose heritage, ambition and scale provide enormous potential, and we have every expectation of developing the category-leading creative work their brand needs to unlock that potential. We are particularly excited by Aviva Investors’ Responsible Investment credentials, making them a hugely relevant brand in a changing landscape.”
Isla Mackenzie, Global Head of Marketing of Aviva Investors, said: “Throughout the pitch process, McCann Enterprise demonstrated the strength and depth of their capabilities right across the spectrum – from strategic thinking through to creative execution. That, combined with their global footprint and expertise across a variety of disciplines, made McCann Enterprise our partner of choice.”