FCB Chicago announced Avital Pinchevsky has joined the agency as SVP, Executive Creative Director. Pinchevsky will be reporting directly to Chief Creative Officer, Liz Taylor, and will be responsible for providing creative leadership on Cox Communications.
“Avi is an incredible creative whose global experience, unique point of view, and fearless leadership make her a powerful force in our industry” said Liz Taylor, Chief Creative Officer, FCB Chicago, “I am beyond excited to have Avi join us at FCB Chicago, and to see how her unrelenting drive to bring creativity to the forefront of all her work inspires our teams.”
Prior to joining FCB, Pinchevsky held positions all over the globe, growing her career at TBWA Hunt Lascaris in Johannesburg, BBDO New York, Crispin Porter +Bogusky, and Y&R Tel Aviv, providing creative leadership on a diverse group of brands including household names like JELL-O, BMW and Pepsi. Her work has been recognized by the One Show, D&AD, Cannes Lions, and Clios amongst others.
Leveraging her passion for finding innovative and highly-relevant ways to engage an audience, Pinchevsky helped launch one of Microsoft’s most exciting new products with an integrated, global campaign for the Xbox One. The work featured geographically-focused cultural icons and immersive experiences that not only built anticipation for the release of the new gaming console, but also far exceeded the competition in sales. In last year’s campaign for Keebler, Pinchevsky gave “Ernie Keebler” his own online presence with custom content and a unique voice on Twitter and Facebook, leveraging the brand’s rich history online in order to drive relevance and engage loyal followers.
Pinchevsky has led creative work for various nonprofit organizations over the course of her career as well, including an integrated campaign for Conservation International which featured the TV Commercial “Wax,” starring Harrison Ford, an inventive experiential campaign for BARC Animal Shelter that used tennis balls, sticks and dog toys distributed throughout parks to match owners to shelter dogs, and a video content series that highlighted the importance of road safety through the lens of dating profiles for Drive Alive.
Avital Pinchevsky joins FCB Chicago from Leo Burnett where she held the position of Senior Vice President, Executive Creative Director, overseeing creative for the Kellogg’s brands, after leading the pitch that brought the Kellogg’s Special K business back to Leo Burnett only eighteen months after the brand had left the agency for JWT.
Pinchevsky is the latest in a series of new creative hires by Chief Creative Officer, Liz Taylor, who continues to build the creative department since joining FCB Chicago last fall. Recent recruits include ECD Ecole Weinstein, ECD Lisa Bright, and award-winning team John Regan and Tor Lemhag.