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'Avant Garage' Hockey Art



Lowe Roche create ice hockey installation for Walmart

'Avant Garage' Hockey Art


In August, the NHLPA challenged San Jose Sharks All-Star Logan Couture to put his aim to the test. Together with his 7-year-old friend Ryan - Ryan sporting NHLPA Hockey Gear available at Wal-Mart Canada, they blasted 800 pucks at an 8’x7’ garage door. It took them four hours, and the entire neighbourhood heard them chipping away at the garage door, while their agency, Lowe Roche, documented the event for posterity. The result was a one-of-a-kind masterpiece.

Logan signed the door and it will be hung at the Lucan Arena in his hometown, where he got his start shooting pucks in his own driveway. You can get your hands on NHLPA Hockey Gear, available now at Wal-Mart Canada Stores across the country.
Title: "Avant Garage"
Client: NHLPA Gear
Agency: Lowe Roche, Toronto
Creative Director: Sean Ohlenkamp 
Art Director: Matt Camara
Copywriter: Jordan Gabriel
Social Media Strategy: Jonathan Daly
Director: Dean Vargas
Production House: Motion Pantry
Post Production: Motion Pantry
Audio House: Silent Joe
view more - Creative
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Genres: People

Categories: Clothing and Fashion, Sportswear, Wed, 03 Oct 2012 09:01:46 GMT