Autotrader Challenges Outdated Ways of Buying and Selling Cars

Creative 94 Add to collection
Campaign from Saatchi & Saatchi Sydney aims to position Autotrader as a challenger brand with a distinct tone of voice
Autotrader Challenges Outdated Ways of Buying and Selling CarsSaatchi & Saatchi Sydney has launched the Autotrader brand in Australia with the campaign 'A Smarter Way To Trade Auto', featuring press, OOH, digital and broadcast TV.

Autotrader, part of Cox Automotive Australia Group, is a digital car trading platform which aims to give greater information and transparency to connect buyers with sellers so both parties benefit.





Says Toby Aldred, general manager, Saatchi & Saatchi Sydney: "The creative aims to position Autotrader as a challenger brand with a distinct tone of voice. This builds on the strategy we have developed to help disrupt the traditional and embedded ways of buying and selling cars."

Says Dan Pugh, marketing director, Autotrader: "Autotrader is here to challenge the established and traditional ways of buying and selling cars. This creative allows us to achieve that by establishing the Autotrader tone of voice with some cheeky and intelligent executions."
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Genres: People

Categories: Retail and Restaurants , E-Commerce Platforms

Saatchi & Saatchi Sydney, 1 year ago