Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Autotrader Challenges Outdated Ways of Buying and Selling Cars

Creative 122 Add to collection

Campaign from Saatchi & Saatchi Sydney aims to position Autotrader as a challenger brand with a distinct tone of voice

Autotrader Challenges Outdated Ways of Buying and Selling Cars
Saatchi & Saatchi Sydney has launched the Autotrader brand in Australia with the campaign 'A Smarter Way To Trade Auto', featuring press, OOH, digital and broadcast TV.

Autotrader, part of Cox Automotive Australia Group, is a digital car trading platform which aims to give greater information and transparency to connect buyers with sellers so both parties benefit.





Says Toby Aldred, general manager, Saatchi & Saatchi Sydney: "The creative aims to position Autotrader as a challenger brand with a distinct tone of voice. This builds on the strategy we have developed to help disrupt the traditional and embedded ways of buying and selling cars."

Says Dan Pugh, marketing director, Autotrader: "Autotrader is here to challenge the established and traditional ways of buying and selling cars. This creative allows us to achieve that by establishing the Autotrader tone of voice with some cheeky and intelligent executions."
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Retail and Restaurants , E-Commerce Platforms

Saatchi & Saatchi Sydney, Wed, 13 Feb 2019 02:47:01 GMT