Autotrader Challenges Outdated Ways of Buying and Selling Cars

Autotrader, part of Cox Automotive Australia Group, is a digital car trading platform which aims to give greater information and transparency to connect buyers with sellers so both parties benefit.

Says Toby Aldred, general manager, Saatchi & Saatchi Sydney: "The creative aims to position Autotrader as a challenger brand with a distinct tone of voice. This builds on the strategy we have developed to help disrupt the traditional and embedded ways of buying and selling cars."