Autohome Picks UNLIMITED for Integrated Brand Launch in Europe

UNLIMITED agencies, TMW UNLIMITED and Fever UNLIMITED have been retained by China’s largest online car platform, Autohome, following a competitive pitch. The agencies will support Autohome entering the European market, developing a new consumer-facing brand as well as an integrated launch campaign that will go live in the autumn. 

Autohome is a full-service car buying platform, facilitating transactions between manufacturers and dealers and car buyers. It also provides auto financing, auto insurance, used car transactions, and aftermarket services. 

The agencies beat two other agency groups at the final stage of the process.