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Autodesk Users Can't Stop Talking About its Cloud Based Software Platform

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Lucky Generals launches the first campaign for Autodesk’s Fusion 360

Autodesk Users Can't Stop Talking About its Cloud Based Software Platform

Lucky Generals has launched a new campaign for software company Autodesk.

The campaign is the first for Autodesk’s Fusion 360, a cloud-based software platform that unifies design, engineering, electronics, and manufacturing, used by designers and manufacturers alike.  

The campaign, ‘Can’t Stop Talking About Fusion 360,’ showcases Fusion 360’s professional-grade capabilities, targeted to SMBs and larger organisations with design, engineering, and manufacturing capabilities. The campaign is unique in that it utilises a humorous B2C approach for a B2B product and market. The fully digital campaign features a 45s long form film with unique cut downs created specifically for platform best practices, including YouTube bumpers, Instagram stories and in-feed content.

The film was shot over two days with The Bobbsey Twins–they are the kind of creative force that makes any project better, and underneath all the punchy humour is a great directorial talent with a strong aesthetic, perfect for the project. 

The campaign will run across an array of digital and social platforms, including YouTube and Hulu.

“It’s been so great to work alongside the Autodesk team to bring humour to the engineering world in a relatable way.” - Augusto Sola, creative partner, Lucky Generals.

“Lucky Generals has been a great partner for us in understanding our business and collaborating with us to develop a creative platform to help change the perception of one of our priority brands in the marketplace.” - Steve Slack, marketing strategy manager, Fusion 360

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Lucky Generals NY

Creative: Jack Willoughby

Creative: Serhan Asim

Producer: Alex Taylor

Director of Production Affairs: Tracy Blyth

Client Partner: Justin Zerrenner

Account Director: Chelsea Elliott

Managing Partner (Creative): Augusto Sola

Managing Partner (Strategy): Jess Roubadeaux

Chair: Rob Schwartz


Client: Autodesk

Head of Marketing, Fusion 360: Kimberley Losey

Marketing Strategy Manager, Fusion 360: Steve Slack


Production: Arts & Sciences

Managing Director: James Bland

Producer: Emma Butterworth

Director(s): The Bobbsey Twins

DoP: Alex Barber

1st AD: Ben Glickman

Production Designer: Olly Williams

Post production Supervisor: Tito Fernandes


Edit House: Stitch

Editor: Leo King

Post Production

Post Production: Black Kite

Colorist: Richard Fearon

Producer: Bruce Langfield

Genres: Dialogue, Comedy, People

Arts & Sciences, Tue, 07 Jun 2022 12:33:35 GMT