The advert, produced by Omni Productions, builds on the brand’s Britain’s Biggest Matchmaker campaign platform which launched in December 2020, and celebrates the unique and diverse characters of Great Britain.

Instant Offer provides car sellers with a way to get a quick valuation on their vehicle, an instant cash offer with immediate payment upon sale, and free home collection at a time that suits them. Putting sellers in control of how they choose to sell their vehicle.

As the voice of Auto Trader, Jennifer Saunders once again brings her unique brand of British humour to the advert, accompanying the hero character on their journey of discovery.

The omnichannel approach aims to reach a wide audience of existing and new car sellers through TV, broadcast video on demand (BVOD), Connected TV and digital activity including social and online video.

Auto Trader continues to innovate in the marketplace when it comes to buying and selling vehicles, providing sellers with multiple ways for them to do so – selling privately, through Guaranteed Part Exchange, or now through Instant Offer – ensuring they continue to give consumers the best possible experience.