Tue, 21 Sep 2021 08:49:00 GMT
Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go ‘all in’ with their obsessions. This fall, it’s bringing to market the vehicle that auto enthusiasts asked for, the first-ever IS 500 F SPORT Performance, with a 472-horsepower, naturally aspirated V8 engine. It’s the most powerful IS ever and the ultimate expression of going all in. A new marketing campaign for the IS 500 launches today, featuring the “License to Thrill” documentary.
‘License to Thrill’ follows 14 auto enthusiasts, as their driving skills were put to the test for a chance to be the first five people in the country to own the IS 500 F SPORT Performance. Lexus invited the 14 hopefuls with varying amounts of driving experience to APEX Motor Club in Arizona. First they got pro tips from Lexus IMSA Drivers Townsend Bell, Jack Hawksworth and Aaron Telitz. Then, each driver had a shot at posting the best lap time in the IS 500, pushing their own limits to gain the slightest edge. The film reveals who celebrates at the podium, who is among the first to own the IS 500, and who receives the surprise of a lifetime – an IS 500 free of charge.
“Auto enthusiasts asked us to create a V8 version of the IS sports sedan, and Lexus answered their call with the first-ever IS 500 F SPORT Performance,” said Vinay Shahani, Lexus vice president of marketing. “We couldn’t think of a better way to celebrate our passionate enthusiasts than creating a race for the chance to own it before anyone else.”
In addition to ‘License to Thrill,’ the IS 500 marketing campaign includes digital and print ads in auto enthusiast and lifestyle outlets. A variety of media partnerships will provide entertainment that appeals to the competitive spirit, including:
For more information about the 2022 IS 500 F SPORT Performance, visit here.
Categories: Automotive, CarsTeam One, Tue, 21 Sep 2021 08:49:00 GMT