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Australia’s Outdoor Media Association Announces Creative Collection Winners


Including Best creative execution; Best use of a special build; Best use of technology/innovation; and, Best traditional use of the OOH medium

Australia’s Outdoor Media Association Announces Creative Collection Winners

The Outdoor Media Association (OMA) has today announced the winners of its Creative Collection competition for Q2 2015.
Run quarterly by the OMA, the Creative Collection is a competition that recognises the best Out-of-Home (OOH) creative and innovative advertisements. Launched in 2013, the competition is now in its third year. This year's winners will appear in the biennial publication OPEN  – an anthology of Outdoor creative from Australia and around the world.
Quarter 2 2015 attracted 43 submissions from OMA members including Adshel, APN Outdoor, Executive Channel, goa, JCDecaux, oOh! Media and Paradise Outdoor Advertising.
Guest judges included Peter Woodward, client services director for Key Systems; Jack Mortlock, commercial director for Tonic Health Media; and Lazrus Simons, creative group head for McCann Australia.
Jack Mortlock, commercial director for Tonic Health Media said, “Tonic Health Media is a place-based OOH provider, so I loved the opportunity to see how creativity and innovation is being used across all platforms of OOH – place-based, retail, roadside, street furniture…”
“What was really evident to me was how OOH can ignite social media and mobile. As an industry we need to make sure every media buyer, creative and advertiser knows how powerful OOH can be to amplify mobile media,” he continued.
Submissions for the quarter 3 competition will open Tuesday 15 September. Below are the following Q2 winners:

Best creative execution winner:
Campaign: ‘Coke Contour’
Advertiser: Coca-Cola South Pacific
Creative agency: Ogilvy & Mather
Media agency: UM

Best creative execution honourable mention:
Campaign: ‘Inside Out’
Advertiser: Disney
Creative agency: SAS Creative
Media agency: Carat

Best traditional use of the OOH medium winner:
Campaign: ‘BONDS - Hosiery’
Advertiser: Pacific Brands
Creative agency: Clemenger
Media agency: OMD

Best traditional use of the OOH medium honourable mention:
Campaign: ‘Nike Zoom’
Advertiser: Nike
Creative agency: Cummins and Partners - Melbourne
Media agency: Mindshare – Melbourne

Best use of a special build winner:
Campaign: ‘#Huetown’
Advertiser: Philips
Creative agency: Iris
Media agency: Posterscope/Carat

Best use of a special build honourable mention:
Campaign: ‘Minimelb’
Advertiser: Officeworks
Creative agency: AJF Partnership
Media agency: Initiative

Best use of technology/innovation winner:
Campaign: ‘Keys to the City’
Advertiser: Queensland Music Festival (QMF)
Creative agency: In-house
Media agency: In-house

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