The Australian Turf Club has appointed TBWA Sydney and its PR agency Eleven as its creative and communication partners.
agencies will be responsible for developing the overarching strategy
for the Australian Turf Club and bringing it to life across the Sydney
Spring Carnival and Sydney Carnival next autumn at Royal Randwick,
Rosehill Gardens, Canterbury Park and Warwick Farm.
Says Darren Pearce, CEO, Australian Turf Club: "The Club was impressed
with TBWA and Eleven's commitment to driving commercial and
communication change through the power of culture and the opportunity
that presents in strengthening Racing in Sydney.
"A day at the
track is one of Australia's great pastimes and we look forward to
cementing that with our existing and new audiences as we head towards 10
exciting weeks of the Sydney Spring Carnival and beyond."
Paul Bradbury, CEO, TBWA Australia and New Zealand: "Nothing comes close
to the excitement and glamour of a day at the races. We can't wait to
capture that in a big organising idea for the Australian Turf Club."
TBWA Sydney and Eleven commence work immediately on the Australian Turf Club.