Australian Space Agency Unveils New Brand Developed by Ogilvy Australia

Following the announcement last week that the ongoing location of the Australian Space Agency will be in Adelaide, its new brand identity has also been unveiled - developed by Ogilvy Australia. 
 

Says David Fox, CEO, Ogilvy Australia: "The Australian Space Agency not only needed an identity to reinforce its remit to look to space to provide real improvements on earth, but one that captures our powerful cultural heritage.
 
"We're incredibly proud of the resulting brand, which alludes to the light created by human light and industry, while referencing several significant Indigenous constellations that can be seen from our skies, representing important Dreaming stories.  It's a bold and flexible logo that can be utilised in a myriad of ways as the new Agency continues to grow and develop.  We believe the branding strategy formalises Australia's spot on the space map by positioning its unique perspective for the new space age."
 
The Australian Space Agency was established by the Australian Government on 1 July 2018 with a goal to stand out among the international space community. Its key responsibilities and expectations include being the single point of contact to lift national and international engagement in the global space industry, growing the nation's space industry capability and forging a new civilian and commercial space identity.  The Agency has also been tasked with communicating to the Australian people the importance of space in everyday life while coordinating domestic space activities.