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Australian Loyalty Programme Flybuys Celebrates Real Members At the Top of Their Points Game

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Campaign was created by Flybuys’ integrated agency, CHE Proximity, with photography by Jordan Drysdale and videography by Charlie Ward

Australian Loyalty Programme Flybuys Celebrates Real Members At the Top of Their Points Game

Australia’s most popular loyalty programme, Flybuys, launches its inaugural ‘Flybuys 50’ list today. Featuring fifty of some of Australia’s most successful Flybuys members, this new list celebrates real members at the top of their points game, who exemplify the 'Give a Flybuys' attitude.

Building on the recent ‘Give a Flybuys. Take More’ brand campaign, the ‘Flybuys 50’ continues to champion its members’ pride in points collecting. Through extensive research and data review, Flybuys selected everyday Aussies from across the nation to feature in the 2021 list, including Shady 'The Hustler' (NSW) and Darian 'The Mentor' (ACT), who use less-traditional methods for accumulating bonus points. The list also includes Tuyen 'The Hacker' (SA) and Shaneen 'The Connoisseur' (TAS), who've mastered the art of collecting at Coles.

In a series of interviews, ‘Flybuys 50’ members share their own unique tips and tricks, to help other Aussies take more from their everyday shopping, while capturing the breadth of Flybuys rewards and its many retail partners.

Rosemary Martin, chief customer officer at Flybuys said: “Following our recent ‘Give a Flybuys’ brand campaign, we’re excited to launch our inaugural ‘Flybuys 50’ list. With over 8 million active members nationally, ‘Flybuys 50’ encapsulates the individuality and savviness of all our members.”

“To us, it’s not about who has the most points. What our members want from the program can be quite different, so it was really important to highlight these real attitudes and behaviours in this campaign through our real members.”

The campaign was created by Flybuys’ integrated agency, CHE Proximity, with photography by Jordan Drysdale and videography by Charlie Ward.

The ‘Flybuys 50’ campaign launches today and will roll out across OOH, PR, social and paid media.

Media planning and buying is led by OMD.

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Credits

Client: Flybuys

Chief Customer Officer: Rosemary Martin

Senior Marketing Manager: Jarrod Flood

Marketing Manager – B2B & Public Relations: Georgie Packer

Agency: CHE Proximity

CEO: Justin Hind

Deputy CCO: Glen Dickson

Creative Director: Patrycja Lukjanow

Creatives: Aïcha Wijland (Art Director), Lauren Eddy (Copywriter)

Account Management: Thomas Penn (Client Partner), Jamie Herman (Senior Account Director), Thomas Ashby (Senior Account Manager), Emilija Savic (Account Manager)

Production: Nina Weiss (Producer)

PR: Judy Crema (Head of PR), Claire Raimondo (Senior Account Manager) and Anna Fisher (Senior Account Executive)

Media: OMD

Photographer: Jordan Drysdale

Production Company : Magnetizer

Director/Videographer: Charlie Ward

CHE Proximity, Wed, 07 Jul 2021 10:15:00 GMT