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Australian Government Shows How You Can ‘Beat Cybercrime in Your Downtime’ with Campaign from BMF

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Campaign heroes everyday, human acts of cybercrime protection, focusing on how easy it can be to stay on top of your online security

Australian Government Shows How You Can ‘Beat Cybercrime in Your Downtime’ with Campaign from BMF

The Australian Government has launched the Federal campaign “Beat Cybercrime in Your Downtime”, created by BMF, encouraging Australians to use their downtime to take control of their cybersecurity. 

Cyber crime is an increasing problem for Australians and SMEs across the country. It is estimated that $29 billion per year is the total cost of cyber crime to the Australian economy with over 2.8 million Australians falling victim to some sort of scam in 2019 alone.

The campaign heroes everyday, human acts of cybercrime protection, focusing on how easy it can be to stay on top of your online security. Whether it’s updating a password from the comfort of your own sofa, or while in the middle of a beauty routine – protecting your identity has never been so simple.

Richard Woods, head of account management at BMF says: “We often assume cyber crime is just about protecting what’s in our bank accounts, but it’s about protecting something far more precious - our identity and personal information.”

A Spokesperson at the Department of Home Affairs says: “We want Australians to rethink the importance of cybersecurity and rethink how valuable their personal information and identity can be to online criminals. It’s up to each and everyone of us to protect ourselves, our data and our identity. With the Government’s free online security check learning how to protect yourself is more accessible than ever.”

The campaign is being rolled out nationally and includes TV, social and digital executions.


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Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Director: Tom Hoskins

Senior Designer: Iva Madderom

Chief Strategy Officer: Christina Aventi

Planning Director: Rachel White

Chief Executive Officer: Stephen McArdle

Head Of Account Management: Richard Woods

Senior Account Manager: Claire Emery

Project Manager: Rosie Weathered

Head of TV: Jenny Lee-Archer

Agency Producer: Claire Seffrin and Wendy Gillies

Director: The Glue Society’s Paul Bruty

Production Company: Revolver

Executive Producer: Michael Ritchie, Pip Smart and Jasmin Helliar

Producer: Nicole Crozier

Post Production: Fin Design

Editor: Luke Crethar @ The Glue Society

Sound Production: Rumble

DOP: Jay Torta

Integrated Producer: Holly Whitely

Digital Designer and Finished Artist: Holly Jones and Stacey Harrad Chantler

Retouching: Rhiannon Jansma

Creative Services Director: Clare Yardley


Client: The Department of Home Affairs

Genres: Comedy

Categories: Crime Prevention, Corporate, Social and PSAs

BMF, Wed, 03 Nov 2021 08:24:00 GMT