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Australian Fintech 1derful Appoints Forever Beta as Lead Agency



Forever Beta will become the venture’s first agency

Australian Fintech 1derful Appoints Forever Beta as Lead Agency

Australian fintech, 1derful has appointed Forever Beta as its lead agency to develop an international launch campaign following a competitive global pitch. Forever Beta will become the venture’s first agency. 

As part of the brief Forever Beta will help craft the product development and testing, lead on the brand and comms strategy, brand platform, creative development and production roll outs across a host of markets globally.

1derful is aiming to become one of the most influential and iconic financial brands of the 21st century, by pioneering a radical new banking model that makes people better off every day. 

1derful is changing the way people interact with money, making it easier for consumers to manage their finances and providing them what they need without them asking for it. The company provides a simple and intuitive app through which consumers can set the terms and control their money. 

Forever Beta has been selected for the account due to the agency's ambitious ideas and entrepreneurial spirit which matches 1derful own approach. The work has already begun and is due to go live before the end of the year. 

Robin Gadsby, CEO & founder of Forever Beta, said: “With 8 wins under our belt already this year, we think this one technically counts as putting us on a hot streak. 1derful and its industry-first technology is changing the financial game, and as an agency built on, and continually investing in, innovation - from our new lab space to a raft of new hires - we are thrilled to be part of the future of digital money.” 

Luke Bunbury, co-founder of 1derful said: "Forever Beta fundamentally understands our business, our approach, our people and our product and the need to see them all grow, and was the only agency that matched our ambition as well as our belief in the importance of innovation to change the financial landscape. Their passion for what we are doing is inspiring and we can’t wait to launch and to see their work come to life.” 

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Forever Beta, Tue, 21 Sep 2021 10:30:53 GMT