senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Australian Film Industry Icons Come Together to Support Sydney Film Festival

03/06/2020
Advertising Agency
Sydney, Australia
61
Share
The initiative, in collaboration with advertising agency M&C Saatchi and production company FINCH, sees a cast of 16 formidable Australian actors and filmmakers join forces via video to champion the Festival

The film features Australian industry icons, including Nicole Kidman and Jack Thompson, reading ‘Stories’, a stirring poem written by M&C Saatchi group creative director Andy Flemming about the importance of creativity, debate, discovery and truth-telling.

‘Stories’ is the outcome of a rich collaboration of SFF supporters – creatives, actors and filmmakers. Gillian Armstrong AM, Rose Byrne, Marta Dusseldorp, Nash Edgerton, Damon Herriman, Nicole Kidman AC, Ewen Leslie, Heather Mitchell AM, Daniel Monks, Sam Neill DCNZM OBE, Miranda Tapsell, Jack Thompson AM, Lynette Wallworth, Rachel Ward AM, Hugo Weaving AO and David Wenham contributed their voices to the initiative, filming a collective poem – Stories.



The timing of the piece is especially pertinent for the film festival, which will be virtual this year for the first time in its history. But whether movie or computer screen, the festival is adamant that stories from around the world are even more important in these troubled times.

Says Sydney Film Festival CEO Leigh Small: “Sydney Film Festival is thrilled to have sparked such a moment of creative reflection from some of Australia’s most talented filmmakers and storytellers.”

Says Andy: “Stories are one of the fundamental reasons for us being us. From stories calved onto Egyptian tombs, embroidered into tapestries or shot on 35mm, they share knowledge, history and humanity. We live in an age where many of our stories are picked for us by a computer algorithm, so film festivals are critical for how we see the world. As a film lover, it was a privilege to write these words – and made it even more exciting to hear some of the world’s greatest talent delivering them.”

All talent and expertise were donated to the philanthropic campaign.

Sydney Film Festival has partnered with international film festivals and local streaming service SBS On Demand, to find new ways to connect audiences to film and to support the film industry, which has been severely impacted by the Covid-19 lockdowns.

Agency / Creative
Production
Post Production / VFX
Editorial
Companies
Work from M&C Saatchi Sydney
Prisha
Everyday Insurance
01/03/2023
278
0
Matto
Everyday Insurance
01/03/2023
81
0
ALL THEIR WORK