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Australian Ethical Appoints Paper Moose as Creative Agency

Hires, Wins & Business 14 Add to collection

Founder and market leader of principled investing has moved its creative account to the purpose-led independent agency

Australian Ethical Appoints Paper Moose as Creative Agency

Australian Ethical is the latest in Paper Moose’s growing clean and green client roster — joining leading eco financier, Brighte, carbon-neutral telco, felix, and the NSW Environmental Protection Agency

The move follows the agency’s repositioning to ‘The change makers’ and the announcement of their Buy One Give One initiative, designed to support innovators working to decarbonise our economy. 

Says Kate Holdsworth, creative director at Paper Moose: “it’s an honour to work with a company that has paved the way in kind business practice, proving social and environmental sustainability can offer strong returns. With the rise of conscious consumerism and more people understanding the power of their investment choices, we’re excited to help Australian Ethical connect with new audiences and strategically increase their positive impact.” 

Says Alex Pace, head of brand and content, Australian Ethical: “We were immediately impressed with Paper Moose’s fresh, dynamic and collaborative approach. Our shared values and vision for the future as the market leader solidified the partnership and we look forward to launching our new brand platform.” 

Paper Moose is awaiting B corp certification, hoping to soon join Australian Ethical as a recognised social and environmental high performer.

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Paper Moose, Wed, 30 Mar 2022 07:58:37 GMT