Tue, 02 Aug 2016 08:47:47 GMT
Australian Defence Force has unveiled a new campaign for the Navy via Havas Worldwide Australia. Part of a wide-ranging new recruitment drive, it showcases the broad career opportunities offered by the Navy.
Says Seamus Higgins and Stuart Turner, joint ECDs, Havas Worldwide Australia: "For many, the Navy is the great unknown and our creative challenge was to unlock the true essence of what it is like to be in the Navy. We have created a campaign that demonstrates how people's skills and interests can be turned into something more, with rewarding and empowering messaging to encourage people to realise their goals and discover new possibilities in the Navy."
The fully integrated campaign will roll out nationally across multiple channels including TV, cinema, out-of-home, digital, print and radio. The content focuses on demonstrating the Navy experience in order to build a deeper connection with young men and women. By showing the parallels between their lives today and what life could be like for them in the Navy, it demonstrates the Navy's ability to recognise and actively develop the potential of new recruits.
Says Kaarin Kooij, director military recruitment group captain: "People are at the heart of the Navy. The Service has a strong focus on progressing talent through the ranks by identifying and developing potential in them. The Navy becomes the best it can be when we attract people from diverse backgrounds, reflective of the Australian culture."
Client: Australian Defence Force
Creative Agency: Havas Worldwide Australia
Managing Director: Dan Smith
Client Business Director: Alex Ball
Senior Account Manager: Brad Luo
Planning Director: Eryl Thomas
Senior Strategic Planner: Peter Pippen
Executive Creative Directors: Stuart Turner & Seamus Higgins
Art Director: Mick Healy
Copywriter: Ray Ali
Senior Broadcast Producer: Roslyn Payne
Digital Producer: Olivier Boulbain
Head of Design: Darren Cole
Designer: Nic Adamovich, Michael Macgregor, Dylan Reid
Print Producer: Emily Fitzpatrick
Director: Joel Kefali
Executive Producer: Julie Bishop
Producer: Andrew McLean
DOP: Ryley Brown
Post Production: Alt VFX
Editing: The Editors, Bernhard Gary
Music company: Song Zu
Composer: Ben Lam
Photographer: Chris Ireland (Pool Collective)
Retouching: Damian Kozma (Manifold)