VMLY&R has been appointed to the
prestigious Australian Defence Force Recruiting (DFR) creative and
digital account following a detailed evaluation process. The incumbent
was Host/Havas, who had held the account for four and a half years, taking the business away from Y&R back in 2013.
the creative agency, VMLY&R will provide all creative
communications and digital services under the government contract from 1
Says Sue McGready, director general, Defence Force
Recruiting, Air Commodore: "VMLY&R bring experience and expertise
that will enable DFR to recruit Australian Defence Force members into
the future. We look forward to developing a strong partnership with the
team at VMLY&R over the coming months to set us up for the years to
"I would also like to thank Host/Havas for their achievements with DFR
over the past four and a half years in an industry that has seen rapid
expansion and change."
VMLY&R's executive leadership team of
Paul Nagy, Aden Hepburn and Peter Bosilkovski said: "We're honoured and
delighted to be partnering with the Australian Defence Force (ADF) - a
modern, innovative, people-focused organisation and one of Australia's
largest employers. This is both a new business win and a homecoming for
our agency group, with Y&R previously having held the account for
more than a decade. We're thrilled to be once again partnering with the
ADF and of course, very proud to be entrusted to provide our services to
support the recruitment of members for all three Services of the ADF."
VMLY&R executive creative director, Jake Barrow, is looking forward to working with DFR again.
Barrow: "To say I'm proud to be working with DFR again is an
understatement. Our previous years with DFR produced many career
highlights for our staff and I can now call this moment another. I'd
like to give a huge thanks to the passionate and talented team at
VMLY&R who are all raring to start."
The win showcases the
full-service power of the newly merged VML & Y&R agencies who
jointly tendered for the business, bringing world class digital
experience and innovation together with one of the most famous brand
experience agencies of all time. The newly formed VMLY&R will flex
its full-service offering through creativity, technology, data and
culture to deliver communications across the entire connected customer
Transition to the new contract arrangement began on
14 January 2019 with handover of the CADS services to VMLY&R on 1