Australia Post and Clemenger BBDO Melbourne have created the Video Stamp, the world’s first stamp which lets you send a personalised video with your parcel.
Video Stamp has been created as a free value-added feature for the flagship Express Post and Express Courier International products.
To use, simply scan the QR-coded Video Stamp before attaching it to your parcel. Then, using your smartphone, record a personalised 15-second video message. When the parcel is delivered, the recipient simply scans the Video Stamp with their smartphone and it will play your video message.
Australia Post Chief Marketing Officer Greg Sutherland says the Video Stamp is an important part of Australia Post’s pre-Christmas campaign.
“This is our busiest time of year and to be able to give people a unique way to deliver their Christmas wishes in person is thrilling for us. This year, Australia Post can literally deliver you to your loved ones,” he said.
Clemenger BBDO Melbourne Executive Creative Director Ant Keogh says the Video Stamp is a high tech extension to an age-old service.
“In the face of growing competition in parcel delivery, we were tasked with making sure Australia Post remains the go-to delivery provider this Christmas. As an agency we’re excited to provide an innovative, digital solution to a real-world business problem,” he said.
Three million unique Video Stamps have been produced and are available from participating Australia Post outlets nationwide.
It will be supported by a national TV, digital, print, online video and outdoor campaign, as well as a website and free Apple and Android apps.
Chief Marketing Officer: Greg Sutherland
Head of Parcel & Express Services Marketing: Melody Townsend
Marketing Manager, Buyer Experience: Marina Vaxman
Marketing Manager, Campaigns and Promotions: Michael Simpson
Creative Chairman: James McGrath
Creative Directors: Jim Ingram & Ben Couzens
Art Director: Jono Fox
Copywriter: Sophie Beard
Group Account Director: Dan Lacaze
Planner: Matt Kingston
Account Director: Lesley Baker
Senior Account Manager: Kate Callander
Account Manager: Evan Johnson
Creative Technologist: Dan Zabinskas
Digital Production: Gemma Seeto
Film Production: Lisa Moro
Print Production: Nick Short