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Australia Post’s Singing Postboxes Show Christmas Dreams Come True

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Campaign from The Monkeys spreads the joys of Christmas through Australia's postal service

Australia Post’s Singing Postboxes Show Christmas Dreams Come True

Australia Post has launched its latest Christmas campaign, reminding people that there is nothing more exciting than a trip to the letterbox at Christmas time. The new ‘Spread the Merry’ campaign urges people to reconnect with loved ones they may not have seen for a while and deliver Christmas joy with Australia Post.

Created by The Monkeys, part of Accenture Interactive, and directed by Lachlan Dickie, the campaign film brings to life the many diverse voices and personalities of Australians through the use of classic and quirky Australian letterboxes and a familiar song, You Make My Dreams (Come True).

As Australia Post continues to work hard to deliver across the country this Christmas, the nation’s letterboxes show their excitement by spreading a joyous tune far and wide, and the film is sure to change the way Australians look at their letterbox.

The integrated campaign launched on television with 45s and 15s spots and will run through November and December across TV, out-of-home, broadcast video, radio, social, digital, press and in-store.

Australia Post chief marketing officer, Amber Collins, said: “After another challenging year for many Australians and a long-awaited Christmas, we wanted our campaign to be the ultimate expression of festive joy.

“This year’s new ‘Spread the Merry’ campaign uses the humble letterbox to showcase the breadth and diversity of Australia and demonstrates how Australia Post’s vast network connects Australians far and wide every Christmas.”

The Monkeys creative director Hugh Gurney adds: “After a tough year, we wanted to give Aussies a bit more ‘merry’ this Christmas and, at the same time, change the way they look at their letterboxes.”


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Client

Client: Australia Post

Chief Marketing Officer: Amber Collins

Head of Consumer Marketing: Corrina Brazel

Senior Marketing Manager: Crystal Melvan

Marketing Manager: Erin Catchpole

Agency

Creative Agency: The Monkeys, part of Accenture Interactive

CEO: Paul McMillan

Chief Creative Officer: Ant Keogh

Executive Planning Director: Michael Derepas

Senior Planner: Dave Collins

Creative Directors: Joe Sibley, Hugh Gurney

Art Director: Ben Horewood

Writer: Michelle Canning

Head of Production: Romanca Mundrea

Senior Producer: Eliza Malone

Head of Design: Raph Tamkalis

Head of Content Management: Jaimee Kerr

Content Director: Adam Reeves

Content Manager: Ella Goldberg

Production

Production House: Rabbit Content

Director: Lachlan Dickie

Associate Executive Producer: Marcus Butler

General Manager & Producer: Katrina Maw

DOP: Campbell Brown

Offline Post: Arc Edit

Editor: Dan Lee

Online & CGI Post Production: Blockhead VFX

Grade: Olivier Fontenay

Sound: Electric Dreams Studios

Sound Mix: Squeak E. Clean Studios – Paul Le Coutier

Media

Media: WaveMaker

Genres: Comedy, Dialogue

Categories: Mailing, Business Services

The Monkeys, Tue, 09 Nov 2021 09:33:27 GMT