The campaign aims to inspire Aussies to 'Be a Finder' and strive for better value across various aspects of their life; from choosing a home loan or improving their credit score, to finding shopping deals and more.
Finder research shows 8.5 million Australians won't be switching providers in 2019, potentially missing out on hundreds of dollars in savings.
Malini Sietaram, chief marketing officer (CMO) at Finder, said to 'Be a Finder' is to strive for better.
Says Sietaram: "In this campaign, we introduce you to a Finder. She doesn't take things for face value and has the power to find the deals she deserves.
"It's a powerful mindset - one that can save you money, time and effort.
"A Finder is switched on, savvy and feels like they're winning at life when they score a better deal - no matter how big or small the saving may be. They're always on the hunt for a cheaper price or greater benefits.
"'Be a Finder' heroes the mindset of our customers and our team. This is an ode to all fearless go-getters who don't settle for second best and make clever decisions.
"We're proud of the fact we're Australia's most visited comparison site, and with over 1,800 brands across over 100 categories, Australians can and do rely on Finder for all their comparison needs. There's no need to go anywhere else.
"Be a Finder and reap the benefits millions of Australians are already enjoying. It's free, easy and your future self will thank you for it."
Says Anthony Moss, executive creative director, DDB Group Melbourne: "We're very excited to be working with Australia's largest comparison site, which is also one of the fastest growing companies in the world. The entrepreneurial spirit within the entire Finder organisation is palpable in every interaction, which has made this project such an exciting opportunity for all involved."
The TVC and digital assets will focus on key product verticals including credit cards, home loans and fashion.