Aussie Home Loans Appoints CHE Proximity

Aussie Home Loans has appointed CHE proximity as its new creative partner following an extensive agency review process late last year.

CHEP will manage Aussie’s brand, communications and design remit, including a largescale brand campaign targeted for late 2019.

Chief customer officer at Aussie, David Smith, said: “There’s no doubt the mortgage broking industry is experiencing a pretty turbulent time, however it’s during challenging times that Aussie really stands tall.

“We’re so confident about the future of mortgage broking and the longevity of our business that we have big plans for our brand. We need a smart, proactive and relentless agency partner to help bring our vision to life, and CHEP has proven themselves to be that partner.

“Through the review process CHEP impressed us in all areas but especially their strategic capability, creative credentials and highly collaborative ways of working which will bring together our people, processes and systems seamlessly. I have complete confidence in the CHEP team to deliver the service, campaigns and results we need across multiple marketing disciplines,” he said.

CHEP will support Aussie’s acquisition, customer engagement and experience, digital and local area marketing efforts for Aussie’s 1,000 plus brokers and ensure complete integration of the Aussie brand across all of these pivotal customer touchpoints.

Chief executive officer at CHEP, Chris Howatson, said: “Aussie is an incredibly strong business with 27 years of brand success. Our team is thrilled at the opportunity and challenge to partner with Aussie and help shape its brand, communications and customer experience for the future.”