Aussie Drinks Brand Gets the Royal Treatment

Aussie-made and owned drinks brand Nexba has awarded its creative account to The Royals as it steps up its expansion into international markets.

The Royals won the account without a pitch and have started work on Nexba’s marketing and advertising strategy.

Founded in 2010 by brothers-in-law Troy Douglas and Drew Bilbe, Nexba’s growing better-for-you product range of soft drinks and kombucha contains only all natural and sugar-free ingredients. With revenue continuing to grow year-on-year, the time is right for the brand to accelerate its global expansion.

The products are stocked in Woolworths, Coles and a number of indies, and are available across the UK, Europe, NZ and South Korea.

Cassandra Anderson, senior marketing & communications manager at Nexba, said: “Nexba has had an amazing journey so far and we’re proud to have removed over 5 billion grams of sugar from global diets… and counting! We are incredibly excited to partner with The Royals as we embark on the next phase of growth for the brand. They demonstrated an impressive track record for brand building and great strategic thinking and I’m confident together we will entice more Australians to make the sugar-free switch.”

The Royals managing partner Dan Beaumont added: “Nexba has an ambitious brand mission to reduce the amount of sugar in Aussies’ diets, and that’s a goal we’re excited to get behind. We’re looking forward to pushing the boundaries creatively to help the Nexba team grow the business.”

The appointment adds to The Royals’ growing national portfolio of clients, and follows the recent wins of Deliveroo, Ivory Coat and DON Smallgoods.