senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

AUNZ Work of the Week: BMF and ALDI

17/11/2024
Agency
Sydney, Australia
280
Share
It paid off for BMF to ‘Go A Little Extra’ on ALDI’s Christmas campaign, writes LBB’s Casey Martin
BMF really pushed the (gravy) boat out for ALDI this Christmas.

In the 60 second spot, the audience follows a couple after they’ve been asked to “bring a turkey, and maybe a gravy boat” to Christmas lunch. The couple builds a boat-sized gravy boat and sail it to their Christmas gathering. The gravy boat doesn’t survive, but they make sure the turkey does. 

The casting is perfect - nuanced glances, subtle comedy, believable determination.



The 15 second cut downs also drive home the proposition that you can ‘Go A Little Extra’ at ALDI without breaking the bank. There’s also the ‘Festive Extra-nator,’ a recipe generator allowing customers to explore festive recipes on a scale from “a little extra” to "inconceivably extra” - a fun touch that extends the idea, cleverly engaging with consumers experiencing a cost of living crisis, while still feeling festive.

Brand
Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from BMF
AO25
AO25
04/12/2024
6
0
Here For It
BWS
11/11/2024
32
0
35
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0