St Luke’s is delighted to share its latest work with Aunt Bessie’s – unveiling the launch of its vegetable chip range. Made from parsnips, carrots and sweet potato, this new product is a category first and is a low carb alternative to the potato chip and also counts as one of your 5-a-day.
This campaign stars the brand ambassadors Margaret and Mabel, in what appears to be their last outing with the brand. The campaign follows the duo as they are being filmed making their latest advert for Aunt Bessie’s and they discover, much to their disgust that the chips they are selling are not potato chips, but vegetable chips. Outraged, Margaret leaves the set announcing ‘either they go, or we do”. The multi media campaign, which also features short form content, goes on to show the duo sabotaging the chips being prepared and spraying graffiti on outdoor posters. Is this the end of the line for Britain’s most famous grannies?
Directed by Sye Allen, through Apostle, this activity runs across ITV broadcast and digital channels, as well as VOD and social media. The lead advert launches during the final of Britain’s Got Talent on Saturday 3rd June on ITV, followed by a subsequent 10” spot during Britain’s Got More Talent on ITV2. The rest of the campaign will roll out across social and VOD during June.
Aunt Bessie’s is part of the William Jackson Food Group, which manages Abel and Cole and The Food Doctor amongst its portfolio of brands.
Lorraine Rothwell, Marketing Director at Aunt Bessie’s commented “The launch of vegetable chips is a market first, and St Luke’s have created a campaign which not only champions the new product, but also has an engaging, and surprising storyline for Margaret and Mabel.”
Neil Henderson, CEO at St Luke’s, said: “"Following their stint in the I'm a Celebrity" jungle we continue to have fun with the UK's favourite grannies, challenging their taste for the traditional with Aunt Bessie's latest contemporary innovation"
St Luke’s have been working with Aunt Bessie’s since 2015, having won the account following a competitive pitch.
Agency Production: Chloe London
Business Lead: Eva Philipps
Creative Agency: St Luke’s London
Executive Creative Director: Al Young
Planner: Dan Hulse
Creatives: Marcus Smith and Tom Hopkins