Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Augmented Reality App Brings Mustang's Rock 'n' Roll Heritage to Life

Creative 0 Add to collection

GTB Brazil revs up the rock with a musical experience

Augmented Reality App Brings Mustang's Rock 'n' Roll Heritage to Life
There's not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style.

The two of them ride so close that some versions of the Mustang are honored on song lyrics, video clips and even became a desired object for rockstars. Now, it's Ford's time to honor this connection with an AR camera app that shows how each model relates to rock 'n' roll. 

FORD_Mustang Rock'n Roar from Denis Peralta on Vimeo.

The app created by GTB Brazil, recognizes each design and embeds the car to a poster that represents its generation and artistic style (64/73, 74/78, 79/93, 94/04, 05/14, 15/now -). After that, a Spotify playlist made with hits from that time gets open, including songs from bands such as The Monkees, Jimi Hendrix, Kiss, Black Sabbath, Queen, and Iron Maiden. 



At the same time, the posters for each generation were ready to be shared on Instagram Stories. Those who did it were surprised at home with a print version that also led to the playlists. A fair tribute from a motor that roar so high as rock n roll.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

lbbonline.com, Fri, 31 Jan 2020 14:36:15 GMT