Auditoire\China’s Driving Experience for Jaguar

For the launch of Jaguar 13MY, the new engine tailor-made for the Chinese market, Auditoire\China combined three-dimensional video mapping technology, sculpture and digital interaction to power a virtual car.

 

Auditoire\China wanted consumers to be able to experience Jaguar’s new 13MY engine in a unique and luxurious way – without having to physically get behind the wheel.

 

Using cutting-edge 3D video mapping projection, Auditoire was able to bring to life a life-size, translucent, virtual version of the Jaguar XJ Ultimate.

 

To interact with the installation, consumers were asked to answer a quick quiz on a tactile tablet, which defined their profile and activated one of four videos. The videos were then mapped onto the translucent, virtual car, showcasing consumers’ driving preferences and style and reinforcing an emotional bond with Jaguar.

 

Through this digital interaction, and as the projections were mapped on the virtual car, consumers were able to enjoy a personalized experience of the new 13MY engine without having to physically drive the car.

 

The interactive installation of the Jaguar 13MY engine was first launched on October 5 in Beijing and will continue to run in luxury shopping malls and high-traffic outdoor areas in Shanghai, Beijing, Chengdu, Shenzhen, Sanya, Hangzhou, and Guangzhou until January 11, 2013.

 

 

 

For more information, please visit: www.weibo.com/jaguarcn