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Audi's New RS 5 Campaign Reminds Us Not to Miss Life's Greatest Experiences

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'Final Breath' was created by Venables Bell & Partners features a man wrestling with death and was produced by Epoch, with editing and VFX by The MIll LA

Audi's New RS 5 Campaign Reminds Us Not to Miss Life's Greatest Experiences

Today, Audi is debuting a new commercial titled “Final Breath,” which features the all-new 2018 RS 5 Coupe Audi Sport vehicle.

“Final Breath,” tells the story of a man who is content with a life well lived. Just at the moment he takes his final breath, we hear the sound of a V6 engine and our protagonist jolts awake, realising there is just one experience he’s missed - the thrill of getting behind the wheel of an all-new Audi RS 5 Coupe.

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Music

Composer: Christopher Kemp

Creative Director: Craig Deleon

Executive Producer: Jonathan Sanford

Music Production: Human

Producer: Jeff Martin

Sound Design: 740 Sound (and Mix)

Sound Engineer: Chris Pinkston (Design and Mix)

Offline

Edit Assistant: Josh Sasson

Edit Company: Work Editorial

Editor: Stewart Reeves

Executive Producer: Marlo Baird

Producer: Brian Scharwath

Post Production / VFX

CG Artists: James Robinson , Sophie Prince, Danny Garcia

CG Lead: Shaun Comly

Executive Producer: Enca Kaul

Flame: Elliott Brennan, Krysten Richardson, Matthew Dobrez, Sam Evenson

Matte Painting: Rasha Shalaby

VFX: The Mill LA

VFX Coordinator: Jalisa House, Jasmine Singh

VFX Senior Producer: Dan Love

VFX Supervisor: John Shirley

Colourist: Sofie Borup

Colour Producer: Alexandra Lubrano

Production Company

Director: Martin de Thurah

DOP: Kasper Tuxen

Executive Producer: Melissa Culligan

Head of Production: Avelino Rodríguez

Producer: Emily Skinner/ Fuad Abed Daltón

Production Company: EPOCH

Production Service

Production Service Company: The Lift

Client

Advertiser: Audi

Creative Agency

Art Director: Aisha Hakim

Brand Director: Jon Philips

Brand Manager: Casey Warendorf, Hope Stadulis, David Corns (Head)

Brand Supervisors: Justin Wang

Business Affairs: Sametta Gbilia

Chairman: Paul Venables

Creative Agency: Venables Bell & Partners

Creative Manager: Jessica Youssefia

Director of Business Affairs: Quynh-An Phan

Director of Film Production: Raquel Bedard (Lumbaryard)

Director of Integrated Production: Craig Allen

Director of Operations: Jeffrey Saunders

Executive Creative Director: Will McGinness

Group Strategy Director: Tonia Lowe, Uli Kurtenbach

Producer: Emily Tarran

Senior Copywriter: Jake Reilly

Senior Producer: Matt Flaker

Senior Strategist: Mike Riley

Genres: People, Scenic

Categories: Automotive, Cars

lbbonline.com, Wed, 21 Feb 2018 14:58:06 GMT