Audi's Animated Christmas Film Is a Reminder of What We Really Need

With the new Audi campaign, 'A Shorter Letter', DDB opens up a debate that aims to sensitise our society to the need to consume in a more rational way; especially in a time of excess like Christmas. For this, the advertising agency has created an animated short film and a digital tool that seeks to make people reflect on what we really need.

The new animated short film, with which DDB reveals the final part of Audi's Christmas campaign, tells of a child’s annoyance at the fact that Father Christmas did not bring him the blue car he had asked for, despite having received many other gifts. 

The piece, which is available on social media and on Audi’s YouTube channel, tells a magical story that reminds us that sometimes 'having what you need is having everything', and teaches children the true value of things.

The first initiative of the campaign was www.unacartamascorta.es, a technological-educational tool that offers parents the possibility of creating a letter to Father Christmas and the Reyes Magos [Three Wise Men]. The platform is free to use and allows you to enter up to four gifts. The gifts should be useful and encourage both emotional and creative development, as recommended by teachers and psychologists.

The child's letter can be shared with family members through email link or by Whatsapp in such a way that allows for the gifts that have been asked for from Los Reyes Magos [Three Wise Men] and Father Christmas to be distributed.