Enterprise digital marketing technology company, AudienceScience®, has promoted Paul Dahill to the newly created role of Commercial Director, Europe. Having joined AudienceScience in 2010, Paul is moving from his position of Director of Account Development Europe which he has held since March 2012. Dahill will report directly into newly appointed Managing Director of Europe, Mark Connolly.
Connolly comments, “Paul has an impressive understanding of the needs of advertisers and how we can help fulfil them. Paul’s in-depth knowledge of digital media and audience data along with his passion for AudienceScience technologies will help differentiate AudienceScience from others in the industry. I’m delighted that he is taking on this challenging role.”
In his new role, Dahill will continue to manage the company’s European account management teams in London and Hamburg, and will add commercial responsibility to grow and develop client and partner relationships across Europe.
Dahill comments: “I will focus on bringing the AudienceScience Gateway platform to brands throughout Europe. Our technology platform - which integrates data management functionality with digital campaign execution capabilities – provides the transparency necessary to create a more efficient and effective digital media ecosystem. Only by removing the vast waste and inefficiencies from digital media buying can brands and publishers expect to create long-lasting digital success.”
Dahill is based in AudienceScience’s office in Central London.