Enterprise digital marketing company, AudienceScience® has announced the appointment of Mike Glegg as Business Development Director. Glegg will be responsible for expanding the delivery of AudienceSciences’ portfolio across Europe. He is based at the UK office and will report directly to MD European Operations, Mark Connolly.
With 19 years in the industry, 14 spent in digital media, Mike has grown and managed sales and marketing teams across a broad range of international organisations - most recently as VP Sales at myThings INCwhere he led the commercial operation and delivery of dynamic display advertising for over 500 global brands including Microsoft and Orange. Prior to this he held senior business development roles at TradeDoubler AV and BT.
“Mike has a strong, strategic vision for AudienceScience’s enterprise platform growth in Europe. He approaches new business with a comprehensive level of analysis and logical thought. His in-depth understanding of digital media and his senior level experience have helped him forge trusted relationships with major brands throughout his career. He will be a great asset to our senior team as we develop the business across Europe,” said Connolly.
Mike Glegg has gained deep knowledge in many areas of digital media and online advertising and is a regular contributor and spokesperson to a number of industry events, most recently having spoken at A4U Expo on ‘the real value of analysing online performance’.
Glegg comments, “AudienceScience is in a unique position to provide advertisers with a solution that puts them in control and maximises the value of their online marketing spend. I am passionate about delivering business solutions that radically improve digital marketing for clients. I am excited to be joining the team at a time where our market is full of both challenges and efficiency opportunities for brands and publishers alike.”