Today, enterprise digital marketing company, AudienceScience, announced Mark Connolly, formally European Managing Director of WPP-owned Media Innovation Group (MIG), is joining the company as Managing Director of European Operations. In this role, Connolly will be responsible for all commercial and business activity in the EU across its offices in London, Hamburg and Milan and will report directly into AudienceScience CEO, Jeff Pullen.
“Mark brings a wealth of senior industry experience as well as an unwavering commitment and passion for customer service”, said Pullen. “He’s seen up close how brands struggle with digital marketing waste and inefficiency and is dedicated to AudienceScience’s core objective of providing brands with complete transparency and control. The addition of Mark’s skills to the team will further strengthen our European strategy and offering.”
With 25 years in the industry, Connolly has played an influential role in the digital advertising market from its earliest days, having held senior media roles at GMTV, BskyB, Virgin Media, Yahoo! and Adconion, prior to his most recent role at MIG. There he was a member of the global leadership team and had responsibility for all European operations, business development and client servicing utilising the MIG’s technology across digital media planning, buying, optimisation, reporting and analytics.
“Brand marketers are spending more but getting less due to a number of marketplace challenges. Marketers lose money and control by spreading budget blindly across agency trading desks, data partners, tech partners and publishers which causes overspending on margins, mis-targeting and lopsided frequency to say the least, “states Connolly. “As an independent company that provides technology for large global brands to regain control of their digital marketing, AudienceScience is uniquely positioned to provide solutions to these issues. I am extremely excited to be part of the global leadership and strategy.”