Audience Collective Launches US Offering

Audience Collective, a UK-based group of insight-driven specialist agencies, is expanding to the US with a new division in Los Angeles, Audience Collective US.

The company has appointed managing director Nicole Levings to spearhead its sales and growth strategies for the US market. She will be supported by Olivia Nicholson, who will head up the client services team, as director of client services and operations.

“I’m beyond thrilled to be joining Audience Collective,” says Nicole. “The UK outfit has set an outstanding benchmark for growth and success, and I am excited to help them continue on that path with all the opportunities we see across the pond. LA is the perfect place for us to set down roots stateside. It’s a hotbed of culture and diversity, and is home to the fastest-growing start-up ecosystem in the US.”

Building on its global roster of clients, which includes Hisense, Nestle, Water Wipes, Tesco, Dyson, and Bosch, Audience Collective has already secured clients within the US, such as Amazon, Spectrum Brands, Colart, Bateel, Puerto De Indias, and WIS International. Adapting its proven business model for the US market, the company is embarking on an aggressive 'buy and build' strategy with plans to acquire four - five specialist agencies on the West Coast, East Coast, and in the Midwest region in 2022. Their acquisition strategy will concentrate the team’s efforts on creative and brand strategy, integrated media, market research and insights, design, social media, and media relations.

“We’ve found that clients are searching for specialisms from their agencies; people with deep expert knowledge and innovation that can help them institute best practices and become industry trendsetters,” explains Nicole. “By acquiring specialist agencies into our group, orchestrated centrally, we can each stay in our lane of genius, assemble highly specialised teams, and give our clients the expertise they need and a better return on their investment.”

“Introducing Audience Collective to the US market is a huge milestone,” concludes Stephen Kennedy, executive chairman of Audience Collective. “Some of the most iconic and game-changing brands are in our backyard now, not to mention the wellspring of innovators and creatives living and doing business here, so we feel right at home taking our agency model overseas.”