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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Audible UK Brings Audio Blockbusters to Life for 'Have You Heard?' Campaign

08/09/2021
Advertising Agency
London, UK
208
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Campaign by Fold7 and Rattling Stick director Owen Trevor captures the energy of sharing great entertainment series

'Have you heard' by Fold7, brings to life Audible’s audio blockbusters, featuring hyper-enthused listeners sharing their latest Original discoveries. The film opens with an excitable boy, sharing his recommendation with a friend. In a series of quick transitions, we cut to a record-shop haunting punk; an octogenarian raving about Neil Gaiman’s Sandman podcast. The film closes on two cavemen talking about Tan France’s Queer Icons. The film aims to capture the inherent humour in wildly different people being totally in love with the same unmissable content.

Created by Ryan Newey and Verity Fine Hosken, Fold7 worked with Owen Trevor through Rattling Stick, who was chosen for his pacing, eye for casting, and energetic transitions. The TV campaign will be supported by VOD, Cinema and OOH. It will be live nationally across the UK from 8th September.

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