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Audible UK Brings Audio Blockbusters to Life for 'Have You Heard?' Campaign

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Campaign by Fold7 and Rattling Stick director Owen Trevor captures the energy of sharing great entertainment series

Audible UK Brings Audio Blockbusters to Life for 'Have You Heard?' Campaign

'Have you heard' by Fold7, brings to life Audible’s audio blockbusters, featuring hyper-enthused listeners sharing their latest Original discoveries. The film opens with an excitable boy, sharing his recommendation with a friend. In a series of quick transitions, we cut to a record-shop haunting punk; an octogenarian raving about Neil Gaiman’s Sandman podcast. The film closes on two cavemen talking about Tan France’s Queer Icons. The film aims to capture the inherent humour in wildly different people being totally in love with the same unmissable content.

Created by Ryan Newey and Verity Fine Hosken, Fold7 worked with Owen Trevor through Rattling Stick, who was chosen for his pacing, eye for casting, and energetic transitions. The TV campaign will be supported by VOD, Cinema and OOH. It will be live nationally across the UK from 8th September.

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"Have You Heard?"
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Audible

Director Brand Marketing, Audible UK: Matthew Parker


Fold7

Founder & CCO: Ryan Newey

Senior Creative: Verity Fine Hosken

Strategy: Yelena Gaufmana and Tom Keane

Managing Director: James Joice

Senior Account Manager: Annie Allen

Producer: Michelle Hickey

Production Assistant: Izy Brand

Design: Be Gibbons

Rattling Stick

Director: Owen Trevor

DOP: Benedict Spence

Production Co: Rattling Stick

Producer: Stuart Bentham

Editor: Saam Hodivala

Colourist: Richard Fearon

Post house: Black Kite

Post producers: Hannah Ruddlestone/Amy Richarson

Sound Design: Parv Thind @ Wave Studios

Genres: Action

Categories: Media and Entertainment, Books

Fold7, Wed, 08 Sep 2021 15:36:19 GMT