Audi Australia Pty Ltd has signed a new three year deal with Sydney-based digital agency, Holler, with a remit for the agency to lead the brand’s digital marketing and communications strategy.
Confirming the contract renewal, Kevin Goult, general manager of marketing, Audi Australia Pty Ltd said: “Holler and Audi have a proven partnership track record. We have a shared vision of what we need to achieve with the brand and there’s a great feeling of momentum between the teams. We intend to set a new standard for digital innovation, and Holler’s experience and work to date has proven they are the right partner for us.”
Holler’s engagement is multi-faceted across all digital channels encompassing digital strategy, product innovation, CRM & data analytics, as well as digital marketing communications.
Mike Hill, Holler’s CEO, said of this new partnership: “Working with Audi has been a pleasure. The company is collaborative, ambitious and driven. We’re looking forward to delivering innovative work provoking a strong positive emotional response, living the brand’s philosophy of “Vorsprung durch Technik”.
The appointment is effective immediately and will not affect other agency partners.
Categories: Cars, Automotivelbbonline.com, Tue, 19 May 2015 01:58:56 GMT