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Audi Hits the Accelerator and Dreams a Little Dream in New Retail Campaign

Creative 69 Add to collection
The brand new campaign via BMF, Sweetshop and Rumble Studios will be live until the end of December
Audi Hits the Accelerator and Dreams a Little Dream in New Retail Campaign

Ever wondered why your foot twitches when you sleep? Audi’s latest retail campaign created by BMF has the answer. Directed by Sweetshop’s Joel Harmsworth, the elegant yet exhilarating visuals are paired with Doris Day’s ‘Dream A Little Dream’, re-imagined by Rumble Studios.

Chief customer and marketing officer, Audi Australia, Nikki Warburton, said: “The Audi Q family is iconic: well-known for sophisticated design, thrilling performance and intelligent versatility. We're pleased to highlight the special place these vehicles occupy in the Australian market through this campaign.”


Doug Hamilton, creative director, BMF, added: “It’s easy for car retail ads to look beautiful yet feel void of charm or joy. We’re happy with where we were able to take this campaign, balancing sophistication with soul. It will cut through the noise and cement Audi’s position as the only luxury marque worth dreaming about.”

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Client

Client: Audi Australia

Chief Customer and Marketing Officer: Nikki Warburton

Senior Brand Marketing Manager: Andrew Younis

Marketing Communications Manager: Kit Bashford

Senior Marketing Executive: Mick Colgan

Agency

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Director: Douglas Hamilton

Creative: Casey Schweikert

Designer: Gabriel Mangulabnan

Chief Strategy Officer: Christina Aventi

Executive Director – Digital & Direct Strategy: Irina Hayward

General Manager: Paul Coles

Account Director: Bryan Bryant-Steeds

Senior Account Manager: James Arnold

Head of TV: Jenny Lee-Archer

Production

Production Company: Sweetshop

Director: Joel Harmsworth

Producer: Nikolas Aulich

Cinematographer: Shelley Farthing-Dawe

Executive Producer: Greg Fyson

Managing Director: Edward Pontifex

Offline: Arc Edit

Editor: Graeme Pereira

Colourist: Fergus Rotherham

Online Artist: Heather Galvin

Post Producer: Freya Maddock

Art Buyer: Basir Salleh

Production Company: Flint

Photographer: Andreas Smetana

Producer: Natalie Loveridge

Creative Retouching: Cream Electric Art

Production Director: Karen Liddle

Genres: People

Categories: Automotive, Cars

BMF, Mon, 16 Nov 2020 02:25:22 GMT