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Audi Gives Nod to Silent Movies to Promote Electric Cars

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Print campaign by DDB Spain highlights the silence of Audi’s e-tron technology

Audi Gives Nod to Silent Movies to Promote Electric Cars

Audi always has a lot to say, even if it’s silent. This time the car brand makes e-tron, its electric and silent technology, the main character in a new print campaign.

The print ads demonstrate the technology's silence graphically through silent movie intertitles, describing different scenes in which the car is the main character.

With the concept “The future will be silent too” Audi introduces an innovative technology that guarantees less emissions, more power, more autonomy and a totally soundless drive experience.