Audi Gives Nod to Silent Movies to Promote Electric Cars
Print campaign by DDB Spain highlights the silence of Audi’s e-tron technology
Audi always has a lot to say, even if it’s silent. This time the car brand makes e-tron, its electric and silent technology, the main character in a new print campaign.
The print ads demonstrate the technology's silence graphically through silent movie intertitles, describing different scenes in which the car is the main character.
With the concept “The future will be silent too” Audi introduces an innovative technology that guarantees less emissions, more power, more autonomy and a totally soundless drive experience.
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Print / OOH
Print Production Company: Wild Pony Studio
Creative Agency: DDB Spain
Copywriter: Carlos Weil
Art Director: Fran Arguijo
Producer: Ana Ortiz
Executive Creative Director: Jaume Badia
Account Managers: Vero Martín, Rosa Ortega
General Creative Director: José María Roca de Viñals
Categories: Aircraft, AutomotiveDDB EMEA, Tue, 03 Apr 2018 14:27:33 GMT