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Audi Drives Progress for Equal Pay in Touching New Super Bowl Spot

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Venables Bell & Partners teams with award-winning director Aoife McArdle for 60-second 'Daughter' ad

Audi Drives Progress for Equal Pay in Touching New Super Bowl Spot

Today, Audi released its Super Bowl 51 commercial featuring a powerful message on pay equality. The 60-second spot called 'Daughter,' shot by award-winning filmmaker Aoife McArdle, will air on Sunday, Feb. 5 during the third quarter of the big game. The commercial was created by Venables Bell & Partners with Somesuch + Anonymous Content.

“Daughter” tells a moving story of a father’s vision for his daughter’s future as he watches her compete in a downhill cart race.  As she weaves her way through a field of competitors, her father contemplates whether her worth is measured by her gender. When she wins the race, they embrace and he ponders a different future for his daughter. The spot concludes with a commitment from on Audi equal pay for equal work, because “progress is for everyone.”

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Composer: John Christopher Barnes

Creative Director: Craig DeLeon

Executive Producer: Jonathan Sanford, Susie Boyajan

Mix: Matt Miller

Music Production: Human

Producer: Kayla Phungglan

Sound Design: Matt Miller @ LIME Studios


Edit Assistant: Josh Sasson, Erik Vogt-Nilsen

Edit Company: Work Editorial

Editor: Stewart Reeves

Executive Producer: Marlo Baird

Producer: Lynne Mannino

Post Production / VFX

2D Artist: Adam Watson, Tommy Smith, Dave Damant, Jessenia Nauta

CG: Corinne DeOrsay

CG Artist: Corinne DeOrsay, Nate Lapinski, Remi Dessinges, Steve Beck

Colourist: Stefan Sonnenfeld @ Company 3

Creative Director: Adam Watson

Executive Producer: Kate Hitchings

Post Production Company: Electric Theatre Collective

Producer: Catherine Yi

Senior Producer: Katie Andrews

VFX Supervisor: Adam Watson

Production Company

Director: Aoife McArdle

Executive Producer: Nicky Barnes, Sally Campbell, Sue-Ellen Clair

Head of Production: Kerry Haynie

Producer: Grace Bodie

Production Company: Somesuch + Anonymous Content

Creative Agency

Brand Director: Chris Bergen

Brand Manager: David Corns, Abu Ngauja

Brand Supervisors: Justin Wang

Chairman: Paul Venables

Copywriter: Mike McGuire, Kathy Hepinstall

Creative Agency:  Venables Bell & Partners

Director of Integrated Production: Craig Allen 

Executive Creative Director: Will McGinness

Group Strategy Director: Tonia Lowe

Senior Producer: Matt Flaker

Associate Creative Director: Allison Hayes

Genres: People, Scenic, Storytelling, Dialogue

Categories: Automotive, Cars

Somesuch, Wed, 01 Feb 2017 17:26:58 GMT