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Audi Celebrates Le Mans Driver Allan McNish

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Driver’s 32-year career recognised in tactical ad by BBH London

Audi Celebrates Le Mans Driver Allan McNish

After a career spanning 32 years, Allan McNish, ‘the flying Scotsman’, is retiring from Le Mans sportscar racing. Allan first drove for Audi in 2000 and went on to achieve 29 race victories, culminating this year in triumph at the Le Mans 24 Hours and taking the crown as FIA World Endurance Champion.

 

Audi created an advert to celebrate Allan’s career and thank him for his continued commitment to the brand.

 

The final ad highlights the achievements of Audi in endurance racing, in which Allan has left one of the most distinguished legacies of any racing driver.


The press advert is running in national newspapers and motoring magazines. 




Credits


Client: Audi

Campaign:     Allan McNish


Client name and title: Nathan Dennis, Communications Manager Audi UK

BBH Creative Team: Kieran Ainsworth & Leanne Ainsworth

BBH Creative Director: James Swan 

BBH Retail Head of Copy: Sacha Ward

BBH Team Manager:  Ross Burridge

BBH Team Director: John Watson


Producer: Julian Cave                   

Designer: Rob Wilson

Retouching: Joseph O'Dwyer

Artwork: Kelvin Painter

Press production: Mick Varey


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Genres: People

Categories: Automotive, Cars

BBH London, Mon, 20 Jan 2014 12:38:08 GMT