Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Audi Celebrates Le Mans Driver Allan McNish


Driver’s 32-year career recognised in tactical ad by BBH London

Audi Celebrates Le Mans Driver Allan McNish

After a career spanning 32 years, Allan McNish, ‘the flying Scotsman’, is retiring from Le Mans sportscar racing. Allan first drove for Audi in 2000 and went on to achieve 29 race victories, culminating this year in triumph at the Le Mans 24 Hours and taking the crown as FIA World Endurance Champion.


Audi created an advert to celebrate Allan’s career and thank him for his continued commitment to the brand.


The final ad highlights the achievements of Audi in endurance racing, in which Allan has left one of the most distinguished legacies of any racing driver.

The press advert is running in national newspapers and motoring magazines. 


Client: Audi

Campaign:     Allan McNish

Client name and title: Nathan Dennis, Communications Manager Audi UK

BBH Creative Team: Kieran Ainsworth & Leanne Ainsworth

BBH Creative Director: James Swan 

BBH Retail Head of Copy: Sacha Ward

BBH Team Manager:  Ross Burridge

BBH Team Director: John Watson

Producer: Julian Cave                   

Designer: Rob Wilson

Retouching: Joseph O'Dwyer

Artwork: Kelvin Painter

Press production: Mick Varey

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Cars, Automotive

BBH London, Mon, 20 Jan 2014 12:38:08 GMT