The Audi Open Haus Sales Event is Audi
Australia's most successful annual retail campaign, offering
complimentary CTP, stamp duty and registration across a wide range of
new and demonstrator Audi models.
To promote the event, and
demonstrate Audi's core philosophy of 'Vorsprung durch Technik'
(advancement through technology), the latest commercials, via 303
MullenLowe, Sydney and produced by Filmgraphics, use a piece of
technology that's never been previously used in Australia: a 45-foot
telescopic Scorpio crane with a custom-built base, which arrived from
Spain days before the shoot.
a brand that prides itself on 'Vorsprung durch Technik', this was a
pretty exciting opportunity to make our global tagline come to life by
using film technology that had never been used in Australia before,"
says Kevin Goult, General Manager, Marketing, Audi Australia.
showcasing Audi models across the range in this way, we aim to maximise
purchase consideration among people who may have had an Audi in their
minds for a while, but need that little extra reason to take the leap."
Client: Audi Australia
Agency: 303 MullenLowe, Sydney
ECD: Richard Morgan
Group Creative Director, Audi: Joe van Trump
Art director: Jeena van der Heul
Group Business Director: Georgie McGarr
Business Manager: Kiely Decker
Producer: Sean Ascroft
Production Company: Filmgraphics
Director: Christopher Frey
Executive Producer: Anna Fawcett
Producer: Gabe Hammond