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Audi Australia Shares Slick and Sexy Campaign ‘Irresistibly Advanced’ for Q Range

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Audi Australia has partnered with The Monkeys to promote its new Audi Q range of SUVs with ads running on TV, OOH and digital channels
Audi Australia Shares Slick and Sexy Campaign ‘Irresistibly Advanced’ for Q Range

Set to execute its biggest new model launch in market to date, with 27 models launching this year, Audi tasked The Monkeys to develop ‘Irresistibly Advanced’ an integrated campaign to position the Audi Q range as progressive and desirable.

The campaign will run on broadcast television, out-of-home advertising and across digital channels.

Directed and co-directed by Sweetshop’s Noah Marshall and Nick Kelly respectively, the campaign film features a re-composed version of Frank Sinatra song 'Strangers in the Night' by acclaimed composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.


Scott Dettrick, creative director, The Monkeys, says: “Innovative technology and design have a natural allure most of us can’t ignore. We are compelled to carry it with us every day. The Audi Q range is so progressive that even the most tech savvy among us will be drawn to it – day or night. In this campaign, we wanted to dramatise this in a beautiful and sophisticated Audi way.”

The launch of the new campaign aligns with Audi Australia appointing The Monkeys to its roster as lead brand creative agency.

Mark Green, Accenture Interactive ANZ lead and The Monkeys cofounder and group CEO, says: “Audi is an iconic brand and The Monkeys feels privileged to be given the opportunity to lend a hand in Australia. The team at Audi are ambitious marketers and we look forward to making great work together.”

Chief customer and marketing officer, Audi Australia, Nikki Warburton, adds: “We are delighted to be working with The Monkeys on the Audi brand in Australia. Our new campaign provides us with a great opportunity to showcase the beauty and intelligence of our Q range – from the all-new Q3 Sportback, right through to the new Q8. Australians love clever technology and we’re excited to showcase plenty in the newest, youngest and most advanced SUV range in the premium category.”

In respect of the current Covid-19 environment, an additional spot has been developed which will run in Victoria:


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Client

Client: Audi Australia

Chief Customer and Marketing Officer: Nikki Warburton

Senior Brand Marketing Manager: Andrew Younis

Marketing Communications Manager: Kit Bashford

Senior Marketing Executive: Mick Colgan

Agency

Creative Agency: The Monkeys, part of Accenture Interactive

Cofounder & Group Chief Creative Officer: Scott Nowell

Creative Director: Scott Dettrick

Copywriter: Harry Boothman & Bart Pawlak

Art Director: Joash Tham & Simon Cox

Designer: Mel Watson

Head of Production: Penny Brown

Senior TV Producer: Kaija Wall

Senior Integrated Producer: Tanith Williamson

Managing Director: Matthew Michael

Group Account Director: Shannon Duhig

Senior Content Manager: Ruth Peck

Business Strategy Director: Kit Landsdell

Production

Production Company: Sweetshop, Sydney

Director: Noah Marshall

Co-Director: Nick Kelly

DOP: Stefan Duscio

Executive Producer: Llew Griffiths

Managing Director: Edward Pontifex

Casting House: Mullinars

Post-production

Edit House: The Editors

Editor: Tim Mauger

Artist: Stu Cadzow

Colourist: Company 3 – Tom Poole

Executive Producer: Alistair Pratten

Music

Soundtrack: Re-record of 'Strangers In The Night'

Music License: Turning Studios

Composer: Elliot Wheeler

Producer: Carla de Menezes Ribeiro

Record & Mix

Studio: Song Zu

Producer: Katrina Aquilia

Engineer: Simon Kane

Publishing Rights to 'Strangers In The Night': Level Two & Universal

Photography Production

Production Company: Flint

Photographer: Andreas Smetana

Producer: Tim Berriman

Retouching: Cream Electric Art

Production Partner: Adam Johnson Design

Creative Director: Adam Johnson

Genres: Luxury

Categories: Automotive, Cars

The Monkeys, Thu, 13 Aug 2020 01:16:07 GMT