Audentity Brings the Beat to adidas' Latest Spot for Ultraboost Light 23

Take flight with TBWA\NEBOKO's 'lighter than ever' Ultraboost Light 23 spot for adidas.

With this project, music and sound company Audentity focused on what running means to us and what is essential for it. The team set forth translating the sound of running itself into music while accompanying it with key aspects such as energy, motivation, and community.

Staying true to what the team know, the demos varied from trap and afrobeats to Jersey-house influences which eventually landed them onto this soundtrack. With the percussion-based elements, Audentity emulated the drive and energy needed for running. But when wanting to support image with sound, they took their time and attentively created an SFX moment of fresh thickness to match the video’s condensed but light Ultraboost bubble world.

The Audentity team commented: "This banger is definitely the kind of track that we are known for."