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AT&T’s Lily Gets Ready for March Madness in Spots from BBDO LA

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Milana Vayntrub returns in suite of spots directed by Hungry Man's Amir Farhang

AT&T’s Lily Gets Ready for March Madness in Spots from BBDO LA

AT&T’s MVP Lily is bringing her marquee charm to a suite of new March Madness-themed spots from BBDO LA set to air throughout the tournament, with the first to air starting this weekend during Selection Sunday on CBS. 

Just like a coach or an analyst breaks down the game, Lily is great at breaking down AT&T products and services for its customers.

The new suite of creative will showcase a range of basketball themed moments, like providing a hyped up grand arena announcement for 'this guy' as he walks into the AT&T store—she’s helping out customers in any way she can, college hoops style.

From In-store to In-the-Booth: Lily’s presence across integrations, TV, and digital keeps her close to every touchpoint of the spectator experience. Like 'AT&T at the Half' halftime integrations where Lily un-complicates the fan experience and makes it a no-brainer to navigate in-game action and get the best products that keep fans tuned into all things March Madness.

Additionally, Lily will be teaming up with a few special guests for spots that will air later in the tournament.

The campaign was created by BBDO LA, with digital being led by Critical Mass. AT&T is the exclusive wireless partner of the NCAA, Final Four and March Madness, as well as Presenting Sponsor of the Final Four App.

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Credits

Client: AT&T

SVP, Consumer Advertising & Retail Marketing: Valarie Vargas

VP, Advertising and Social Media: Marc Burns

Director, Advertising: Dave Brown

Lead Manager, Advertising: Carter Crenshaw

VP, Media & Sponsorship: Mark Wright

Associate VP, Consumer Media: Sabina Ahmed

Director, Consumer Media: Scott Klatskin

Manager, Media: Katie Salins

Head of Sponsorships and Experiential Marketing: Shiz Suzuki

Director, Sponsorships and Experiential Marketing: Jamie Kerr

Associate Director Sponsorships and Experiential Marketing: Andrea Jones

Agency: BBDO LA

Chief Creative Officer, BBDO Worldwide: David Lubars

Executive Creative Director: David Povill

Executive Creative Director: David Cuccinello

Senior Creative Director: Eli Terry

Associate Creative Director: Jon Murray

Associate Creative Director: Frankmy Olivo

Senior Art Director: Thomas Hinkamp

Art Director: Chidalu Motanya

Copywriter: Danielle Silveri

Copywriter: Maddi Wagner

Group Executive Producer: Julie Collins

Executive Producer: Andrew Tucci

Senior Producer: Whitney Husnik

Senior Producer: Scott Lilly

President BBDO LA & Global Client Lead: Rachel Nairn

Managing Director: Julien Lemoine

Senior Director: Laura Perrizo

Account Director: Andrea Bass

Assistant Account Executive: Bobby Walker


Head of Strategy: Tim Millar

Communications Planning Director: Mac Russell

Planning Director: Reza Rostampisheh

Brand Planner: Madeleine Reeves

Project Manager: Cornelia Berg

Agency: Critical Mass

Executive Creative Director: Frank Dattalo

Group Creative Director: Christiaan Welzel

Creative Director: Kathryn Whiteside

Associate Creative Director: James Leal-Valias

Associate Creative Director: Minor LeBlond

Associate Creative Director: Cam Benedict

Associate Creative Director: Eric Jorgensen

Senior Art Director: Carl Lukasewich

Senior Art Director: Stephanie Gerbino

Senior Art Director: Robert DeLeon

Senior Copywriter: Lauren Barrett

Copywriter: Brendan Duffy

Designer: Elmar Van Der Watt

Executive Producer: Sydney Woodman

Producer: Cale McArthur

Editor: Ryan Bouman

EVP Client Partner: Stacia Parseghian

SVP Client Partner: Heather Livengood

Account Director: Austin Tatum

Senior Account Manager: Frankie Martin

Program Director: Laurie Ma

Senior Producer: Amy Damus

Project Manager: Melissa Cavaliere, Thai Quoc Dinh

Media Agency: Hearts & Science

Managing Executive Director: Mike Venables

Executive Director, Digital Strategy: Theresa Fromm

Senior Director, Strategy: Brian Diamond

Senior Director, Sports Strategy: Melissa McDevitt

Director, Sports Strategy: Greg Lawerence

Director, Digital Audience Planning: Tasha Kapeles

Associate Director, Strategy: Brook Hauge

Account Supervisor: Paige King

Production Company: Hungry Man

Actor: Milana Vayntrub

Director: Amir Farhang

Managing Partner/Executive Producer: Mino Jarjoura

Executive Producer/Director of Sales: Dan Duffy

Executive Producer: Rick Jarjoura

Head of Production: Marian Harkness

Producer: Josh Goldstein

Production Supervisor: Ben Oswald

Editorial: Cabin Editorial

Executive Producer: Adam Becht

Senior Producer: Michelle Dorsch

Editor: Randy Baublis

Editor: Greg Scruton

Editor: Chan Hatcher

Post EFX: Framestore

Executive Producer: James Razzal

Producer: Meredith Cherniak

Producer: Tom Baker

Producer: Amee Minsal

Lead Artist: Toby Brockhurst

Graphics: LVLY

Executive Producer: Bryce Edwards

Lead Artist: Billy Pence

Audio: Lime

Executive Producer: Susie Boyajan

Audio Engineer: Zac Fisher

Music: Songs for Film & Televison

Executive Producer: David Fisher

Photography: Embry Rucker


Genres: Comedy

Categories: Internet, Utilities

BBDO North America, Wed, 17 Mar 2021 09:49:10 GMT